As Web3 applications gain momentum, optimizing the user experience is more mission critical than ever to maintain growth. Users of all levels of technological know-how have come to expect a simple onboarding and login process, and applications that don’t prioritize this important part of the user experience risk losing their would-be user base before they even begin.
While historically, the onboarding process for Web3 applications is known for being a bit cumbersome and tech jargon heavy, the integration of social login delivers a UX gamechanger.
Here are the top three reasons every Web3 builder should integrate a social login option to boost their opportunity for growth.
Streamlining the Onboarding Process
- Reduce Registration Friction: A survey by LoginRadius reveals that 77% of consumers view social login as an ideal registration solution. Integrating a social login solution like ORE ID immediately minimizes registration friction, allowing users to sign up or log in using their existing social media credentials. This approach eliminates the need for the extensive form-filling we’ve come to expect from far too many Web3 applications.
- Eliminating Password Fatigue: According to Statista, 30% of online users frequently forget their passwords. Web3 applications often require users to manage multiple accounts and cryptographic keys, leading to password fatigue. With social login, you can virtually eliminate this problem for your users, as it offers a password-free alternative. Social login enables users to authenticate themselves quickly and securely using their social media accounts – a login most use regularly enough to have a memorized password. This approach simplifies the onboarding journey, eliminating frustration and increasing user satisfaction.
- Single Sign-On (SSO) Experience: Web3 applications often span across various platforms and decentralized services. Social login offers a seamless Single Sign-On experience, allowing users to access multiple Web3 platforms and applications using a single set of credentials. Janrain’s survey highlights that 92% of users prefer social login over traditional registration. The SSO capability of social login streamlines the user journey, eliminating the hassle of creating and remembering multiple accounts or cryptographic keys. This frictionless experience doesn’t just promote user adoption and satisfaction ratings – it also helps foster a cohesive Web3 ecosystem.
As the statistics above demonstrate, social login is a powerful tool that can unlock the full potential of Web3 applications, ultimately leading to increased engagement, higher conversion rates, and the success of the Web3 ecosystem.
Put simply: if you can’t onboard new users at all levels of technical knowledge in one click, you’re losing them. If you want a higher conversion rate and faster user adoption, you have to make it easy for them to onboard. Social login makes that possible.