Top Conscious Business Trailblazer Joins Blockchain Market Leader to Drive Ethical Web3 Initiatives
AIKON, the market leader in self-sovereign identity with easy web3 onboarding, today announces industry veteran Gretchen Fox Palmer as Chief Marketing and Culture Officer, whose initiatives include launching a cutting-edge company-wide EQ at Work program. After being an early leader in the social marketing industry, Fox Palmer became an award-winning Vice President of Marketing at Live Nation and then Ticketmaster, a Forbes columnist, the CEO of a values-driven marketing agency and Executive coach. Fox Palmer brings nearly two decades of marketing and company culture development to the organization, including an extensive track record and history in conscious business. Her new role at AIKON was effective November 2022.
Fox Palmer’s values-based approach to marketing Fortune 300 companies and history leading ethical organizational culture creates a unique fit for the cross-functional role, designed to address the particular challenges of the modern business environment. At AIKON, she will forward the company’s global marketing, further its conscious organizational culture, including the integration of an evidence-based emotional intelligence program designed for teams and leaders.
“Over half of success is driven by emotional intelligence and well-being – the ability to manage emotions and mental health,” said Fox Palmer. “AIKON is at an inflection point, as the leader bridging Web2 and Web3 identities in the fast-growing blockchain industry, now is the time for the company to scale global marketing efforts and internal infrastructure to meet these growth opportunities, ethically and sustainably. We share the understanding that brand and culture are interrelated, and by addressing them holistically, we will be best able to achieve the big vision of the decentralized future and the company’s long term success.”
Under Fox Palmer’s leadership, the company will grow market share for the ORE ID developer tool set, advance the data-driven approach of the marketing department and invest in community-oriented developer relations and events. Fox Palmer is also spearheading an upcoming industry-wide Ethical Web3 Consortium to raise the voices of the great companies of blockchain.
“Trust is at an all-time low in Web3, bad actors continue to dictate headlines, and the good companies need a stronger, consistent voice to elevate the conversation and create working practices to build the better market that earlier pioneers of web2 envisioned but didn’t build,” said Marc Blinder, AIKON founder and CEO. “Gretchen’s expertise is invaluable as we further this effort in web3 as well as our commitment to sustainable and ethical growth at AIKON.”
AIKON was founded in 2017 to simplify blockchain technology and provide infrastructure products and services on the Open Rights Exchange ($ORE) Network. Its ORE ID product allows users easier access to blockchain apps through a combined, simple sign-on solution and universal cloud wallet in one. The company recently closed $10 million Series A funding led by Morgan Creek Digital and strategic partnership with Avalanche’s Blizzard Fund. Fox Palmer’s addition to its executive team is one of AIKON’s first key hires following the investment round.
ABOUT AIKON
Blockchain and crypto are technologically complex. AIKON makes it simple. We’ve built a suite of intuitive products built on the ORE Network ($ORE) for enterprise companies looking to provide a seamless user experience that works cross-chain with Algorand, Avalanche, Ethereum, Polygon, EOS, Wax, Telos and more. For more information, visit www.aikon.com.